01About GEO
What is generative engine optimization?
Generative engine optimization (GEO) is the work of getting a business named and recommended by AI assistants — ChatGPT, Gemini, Google AI Mode, Perplexity — when people ask them who to go to. It consists of making the business legible to the engines, publishing pages that answer the questions customers ask, and getting the business into the sources the engines cite. It is measured by asking the engines the questions and recording the answers.
Does GEO replace SEO?
No. SEO works on how pages rank in a list of search results; GEO works on which businesses an AI names in an answer. They use different signals and do not conflict. If you have an SEO vendor, keep them. BrandPrompted does not touch rankings.
Why are AI assistants recommending my competitors and not me?
Usually because the engine's answer is built from a few sources it trusts for that question in your city — a directory, a review platform, a local article — and your competitors are in them in the words the engine is looking for. It is rarely about quality and rarely about your website's ranking. The $49 report shows what kind of sources your competitors are named from; the monthly work is getting you into the specific ones.
Can you guarantee that ChatGPT will recommend my business?
No, and nobody can: the engines decide their own answers and change them. What we guarantee is the work, every month, and the measurement, every month, on the same thirty questions, so you always know whether it is working.
02About the check and the report
What do I get from the free check?
Three numbers: on how many of the thirty questions you were named, how many times your closest competitors were named, and on how many of the six engines you appear at all. No call and no sales email follow it.
What is in the $49 report?
The thirty questions, the answer from each of the six engines to each, whether you were named and where, who was named instead, which of your own pages the engines read, what kind of sources your competitors are named from, the answers verbatim, and one page saying what we would do first and your exact monthly price. It is a PDF you keep.
Is the $49 refundable?
It is credited in full to your first month if you start a plan within sixty days. If you do not start, you keep the report; we do not refund it, because the work has been done.
How long does the check take?
Immediately where we have already measured your city and industry; otherwise within three business days.
03About the service
How long before the numbers move?
Entity fixes show up within weeks on the engines that read the live web (AI Mode, Perplexity, ChatGPT Search). Source work takes two to four months, because it depends on third parties publishing. Engines that rely more on trained knowledge take longer still. This is why the minimum term is six months: fewer would not show the result either way.
What if the numbers do not move?
You will see it in the monthly report before we tell you, and we will tell you. We change the plan: different questions to target, different sources. If after the six-month term nothing has moved, you stop, and you keep everything we built.
Will you call me?
No. We do not make sales calls to businesses, and we do not take inbound calls either; everything is by email, with one person who knows your account.
Do you work with businesses outside the launch industries?
Yes, anywhere in the United States, as long as there is a question a customer would ask an AI to find a business like yours. The check works the same way.
How is this different from an AI visibility tracking tool?
Tracking tools, from $29 one-off to $100–200 a month, tell you how often the engines mention you. That is the free check, and it is included every month in our plans. What they do not do is the work that changes the number: the entity fixes, the answer pages on your domain, the placement in the sources. We sell the work and include the tracking, not the other way round.
04About pricing
Why is the price a range?
Because the work depends on how crowded the AI answers in your market already are, which the report measures. Your exact price is set from those numbers and stays fixed for the term. The range is public so the bounds are known before anyone talks.
What is the founding client discount?
The first three clients in each industry pay 30% less for twelve months, in exchange for a published case study with your name and your before-and-after numbers, approved by you before publication.
Who is behind BrandPrompted?
Fabrizio Lo Surdo, who also founded Visibilitas, an independent observatory that measures AI answers and publishes open data. BrandPrompted uses the observatory's methodology and has no say in its results; the relationship is disclosed on both sites. See About.