In short. Veneers, implants and full-mouth work are decisions people research for weeks, and the research now starts with a question to an AI assistant that answers with a shortlist. We measure whether your practice is on it, and if it is not, we do the work until it is.
01What patients ask
High-ticket dental questions are precise, and they are about the outcome and the fear, not about your practice:
- "Best cosmetic dentist in Scottsdale for porcelain veneers"
- "Dentist in Miami that does same-day crowns"
- "Who does All-on-4 implants in Dallas and what does it cost"
- "Invisalign vs braces for an adult in LA, and a good dentist for it"
- "Cosmetic dentist near Coral Gables that's gentle with anxious patients"
- "How much are veneers in Scottsdale, and who's worth it"
The engines answer with names drawn from the sources they trust for dental questions in your city: Healthgrades and Zocdoc, Yelp, Google reviews, the occasional local magazine list, dental association directories, and practice sites that explain a procedure plainly. On cost questions, they quote whichever practice publishes a number. On "gentle" and "anxious" questions, they quote whichever practice says so in writing.
02What the measurements show
Everywhere we have measured, the engines name a small, stable group of practices on most questions, and that group is not the group with the best Google ranking. It is the group that appears, with the procedure named, in the pages the engines read. Practices that publish a price range, a procedure page written like an explanation rather than a brochure, and the dentist's credentials in full get named on far more questions than practices with more reviews and none of that. Specialty wording matters: the engines distinguish "cosmetic dentist", "prosthodontist" and "general dentist who does veneers", and answer accordingly.
03What the work looks like for a dental practice
Entity. The practice and each dentist described the same way everywhere: procedures by name, credentials and memberships (AACD, ADA, board certifications), technologies the engines ask about (CEREC, digital smile design), the neighborhood. Structured data for the practice, each dentist and each procedure.
Answers. Pages on your domain, one per question patients ask, written as the dentist would explain it in a consultation: who the procedure suits, what the alternatives are, what it costs in your city, what to ask. Honest cost ranges, because the engines quote them and patients trust them.
Sources. Presence, with procedures named, on the platforms the report shows the engines citing in your city: Healthgrades, Zocdoc, Yelp, the association directories, and the local lists that keep getting cited.
Measurement. The same thirty questions, every month, and the report.
04Cities
We are measuring cosmetic dentists in Scottsdale, Miami, Dallas and Los Angeles now. Other US cities on request.
05Questions dentists ask
We rank first on Google for "cosmetic dentist" in our city. Doesn't that cover it?
No. The engine is not reading Google's ranking; it is reading a few pages it trusts for that question. The report shows whether your page is one of them. Usually it is not, and the fix is not more SEO.
Can we be named for procedures we don't do?
Engines name practices for procedures a directory lists, whether or not the practice promotes them. Part of the entity work is making every listing say exactly what you do, so that you are named for the right questions and not for the wrong ones.
Is this compliant with advertising rules for dentists?
The pages we write are informational and factual, with the practice as the example; they make no claims about results. Your state board's rules on advertising apply to them as to anything else you publish, and you approve every page before it goes live.