In short. If your customers find you by asking "who should I go to for this in my city", AI assistants are already answering that question with names, and the work to be one of the names is the same whatever your trade. We measure first, then do the work.
01Who this is for
Any business where the customer asks for a recommendation rather than a product: a family law attorney, a physical therapist, a plumber for a bathroom remodel, a wedding photographer, an accountant for a small business, a dog trainer, a tutor, a tattoo studio. The common thread is that the customer's question names a need and a place, and the engine answers with businesses. If you can tell us the question a customer would ask, we can measure it.
02What people ask
The shape of the question is the same in every trade: the need, the place, and one qualifier that matters to this customer.
- "Family law attorney in Scottsdale who handles military divorces"
- "Physical therapist near downtown Dallas for a running injury"
- "Plumber in Miami for a full bathroom remodel, not just repairs"
- "Wedding photographer in Los Angeles, documentary style, under $6k"
- "CPA in Dallas for a restaurant"
The engines answer from the sources they trust for that trade in that city — Yelp and Google reviews almost always, Avvo for lawyers, Healthgrades for clinicians, Houzz and Angi for contractors, The Knot for weddings, and local press lists for everything. Businesses that appear there, with the qualifier stated, get named. Businesses that do not, do not.
03What the measurements show
Everywhere we have measured, the engines name a small, stable group of businesses on most questions, and that group is decided by the sources, not by quality and not by Google ranking. The fastest movers are businesses that state a specialty plainly: the engines reward "we do bathroom remodels" over "full-service plumbing", and "military divorce" over "family law", because the question contained the qualifier and the page answered it.
04What the work looks like
Entity. Your business described the same way everywhere: services by name, the qualifiers that matter in your trade (licenses, certifications, specialties), the area, the hours. Structured data on your site for the business and each service.
Answers. Pages on your domain, one per question customers ask, written as you would explain it to a customer who called: what matters, what it costs here, what to ask. Your business is the worked example.
Sources. Presence, with services and qualifiers named, on the platforms the report shows the engines citing for your trade in your city.
Measurement. The same thirty questions, every month, and the report.
05How the check works for a trade we haven't measured yet
You tell us the five or six questions a customer would ask; we write the other twenty-four in the same shape, ask the engines, and send you the result within three business days. The first check in a new trade and city is free like any other; the questions it produces are published in your report so you can see they are fair.
06Questions owners ask
My trade is small. Does anyone ask an AI about it?
If people ask a friend, they ask the assistant. The check answers the question for your trade and your city in three business days; if the engines return nothing useful, we tell you, and you have lost nothing.
I don't have a website worth the name. Can this still work?
Yes, with the GEO + website plan: we build and host a plain, fast site that answers the questions, and your profiles on the platforms do the rest. Many of the businesses the engines name today have no site at all; they are named from the platforms.