In short. Buyers and sellers now ask an AI assistant which agent to use before they ask a neighbor, and the assistant answers with names. We measure whether yours is one of them for your neighborhoods and your type of client, and if it is not, we do the work until it is.
01What buyers and sellers ask
Real estate questions are about the neighborhood and the situation, and the engines answer them by name, agent by agent:
- "Best real estate agent for selling a condo in Brickell"
- "Who's a good buyer's agent for North Scottsdale"
- "Real estate agent in Dallas that specializes in relocations"
- "Top luxury agents in Beverly Hills"
- "Agent for a first-time buyer in Miami who explains things"
- "Should I use a Redfin agent or an independent one in Dallas, and who"
The names come from Zillow and Realtor.com profiles, brokerage pages, local press lists, Yelp and Google reviews, and — more than in any other industry — the agent's own site, when it says plainly which neighborhoods and which clients. Agents whose profiles name the neighborhoods get named for them. Agents whose profiles say "serving the greater metro area" get named for nothing in particular.
02What the measurements show
Everywhere we have measured, the engines name a small, stable group of agents on most questions, and that group correlates weakly with sales volume. It correlates strongly with specificity: the agents named for a neighborhood are the ones whose public pages say that neighborhood, by name, repeatedly, with recent transactions. The engines also distinguish buyer's agent from listing agent, luxury from first-time, and condo from single-family, and they punish vagueness by naming someone else.
03What the work looks like for an agent
Entity. You described the same way everywhere: the neighborhoods by name, the client types, the price bands, the brokerage, the license and designations. Structured data on your site for you as an agent and for each neighborhood you serve.
Answers. Pages on your domain, one per question people ask, written as you would explain it to a client at a first meeting: what to know about selling a condo in Brickell now, what a buyer's agent does in North Scottsdale, what relocation clients get wrong in Dallas. You are the worked example.
Sources. Your Zillow, Realtor.com and brokerage profiles aligned with the neighborhoods; presence in the local lists and press the report shows the engines citing; reviews that mention the neighborhood, because the engines read them.
Measurement. The same thirty questions, every month, and the report.
04Cities
We are measuring real estate agents in Scottsdale, Miami, Dallas and Los Angeles now. Other US cities on request.
05Questions agents ask
My brokerage handles my marketing. Can I do this on my own?
Yes. The work is on your own profiles, your own site or a page we add to it, and the sources; it does not touch the brokerage's marketing and does not need their approval, though you should check your brokerage's rules on personal websites.
I'm a team. Does it work for a team?
Yes, and it works better, because a team can be specific about more neighborhoods. The entity work describes the team and each agent; the answer pages are per neighborhood.
How is this different from buying Zillow leads?
Zillow sells you people who are already on Zillow. This gets you named when someone asks an AI, before they are on any platform, and the names the engines learn stay learned.